AI Employee Roster · Marketing

The AI Marketing Coordinator

From brief to launch to results — with your team setting the strategy.

Most marketing teams lose their week to coordination: drafts for every channel, versions for every audience, chasing approvals, pulling numbers together. The AI Marketing Coordinator takes on that work, in your voice and from your approved facts, so your marketers can spend their time on positioning and ideas.

Configured to your brand guide, audiences, and channels. Working alongside your marketing team, with the access and authority you choose to give it.

See what it could do Call 888-421-5550

Or see a typical day

A marketing manager reviewing campaign drafts on a large monitor in a bright South Florida office

AI Marketing Coordinator

[email protected]

On your campaigns Works from your brand guide

Drafts ready · awaiting your approval

Identity

Its own name and team email

Works with

Your marketing team

Available

Whenever a brief comes in

Starts in

Supervised mode

Trained on

Your brand guide and approved facts

Part of the team

A coordinator on your team, not another writing tool

Your AI Marketing Coordinator can have its own name and team email. Marketers can send it a brief, include it on a campaign, and review everything it prepares in the tools you already use.

Its work is visible to your team: what it drafted, what it checked against the brand guide, and what is waiting on a decision. It prepares; your people decide what is published, where, and when.

What it drafted
What it checked
What needs approval

Campaign: Spring offer

Marketing manager to [email protected]

Here's the brief for the spring offer. Draft the launch email, three social posts, and the landing-page intro.

AI Marketing Coordinator reply

Drafts are ready, written from the brief and our brand guide. One thing before they go further:

The brief says "fastest setup in the industry." I couldn't find a source for that — keep, soften, or cut?

Review drafts Answer question

Illustrative example of a brief and reply

What the research shows

Marketing is where companies most often see AI pay off

Revenue

gains from AI are most often reported in marketing and sales, according to McKinsey's 2026 State of AI survey of 1,719 respondents.

Source: McKinsey

80%

of respondents in the same survey say AI has improved their personal productivity — the gains show up first in day-to-day work.

Source: McKinsey

What your AI Marketing Coordinator can do

Five kinds of work that fill a marketing team's week — each one prepared for a person to approve.

Turn one brief into drafts for every channel

A single campaign can need an email, a landing page, several social posts, ad copy, and a sales one-pager. Writing each from scratch is where most of the week goes.

Your AI Marketing Coordinator takes the brief and prepares a first draft for each channel, sized and formatted for where it will run, written in your voice from your brand guide and approved messaging. Your team edits and approves instead of starting from a blank page.

Brief: Spring offer

Illustrative

Launch email
Draft ready
Landing-page intro
Draft ready
Social posts × 3
Draft ready
Search ad copy
1 question

Written from your brand guide and approved messaging

Adapt one message for each audience

A healthcare buyer and a construction buyer care about different things, even when the offer is the same. Rewriting every piece for every segment rarely happens, so most audiences get the generic version.

Once your team approves the core message, your AI Marketing Coordinator prepares versions for each audience you define, using what you know about them — their concerns, their language, the proof that matters to them.

Your positioning, not everyone's. Variants start from your approved message and your customers, so they don't sound like everyone else's generated copy.

One message, three audiences

Illustrative

Approved core message

Healthcare

Construction

Legal

Keep campaigns moving from plan to launch

Launches slip in the gaps: an asset nobody finished, an approval that sat in an inbox, an audience list that wasn't ready. Someone has to chase every piece.

Your AI Marketing Coordinator keeps one checklist for each campaign — assets, audiences, dates, and who still needs to approve what — and nudges the right person before a date is missed. Your team sees the whole launch at a glance.

Launch checklist

Illustrative

Core message approved

Approved by marketing manager
Email and landing page awaiting sign-off

Reminder sent
Audience list for the email send

Needs CRM owner
Social posts scheduled

After approval

Check every draft against your brand and your facts

The risks with AI-written marketing are well known: an off-brand tone, a statistic nobody can source, a claim that breaks an ad platform's rules, copy that borrows too closely from someone else.

Before a draft reaches your team, your AI Marketing Coordinator checks it against your brand guide, your approved facts, and the channel rules you give it, and flags anything that doesn't pass.

It flags instead of inventing. If a claim has no source in your approved materials, it says so rather than filling in a number.

Pre-review check

Launch email draft

Tone matches brand guide

Passed

One claim without a source

Flagged for your team

Channel rules you provided

Passed

Ready for marketer review

Nothing publishes without approval

Report what worked and suggest what to test next

Results live in five dashboards, and pulling them together each week is the first job to get skipped. Without it, the next campaign repeats the last one's guesses.

Your AI Marketing Coordinator gathers the numbers from the tools you connect, explains in plain language what moved and what didn't, and suggests a test for next time. Your team decides what to try.

Weekly marketing read-out

Illustrative

How each channel compared

What stood out

The healthcare version drew more replies than the general one.

Suggested next test

Try the healthcare subject line with the construction audience. Your call.

Picture this working on your next campaign

Tell us where your marketing week goes. We'll show you what an AI Marketing Coordinator configured for your brand would take on first.

Talk to BASG Call 888-421-5550

A typical day

See it in a typical day

From the morning read-out to the results that come in after everyone has gone home.

A small marketing team reviewing campaign drafts together on a wall display in a conference room — 2:00 p.m.

The team reviews, edits, and approves

A quiet office at dusk with a laptop showing campaign charts beside a coffee cup — After hours

Still tracking results when the office is empty

8:30 a.m.

Yesterday's campaign, summarized.

What went out, how each channel performed, what is waiting for approval, and which dates are coming up this week.
10:00 a.m.

A brief arrives for a new offer.

It turns the brief into drafts for email, social, and the landing page, in your voice, and flags one claim it couldn't find a source for.
2:00 p.m.

The campaign is ready for sign-off.

Assets, audiences, and launch dates are lined up in one checklist. Your marketing manager approves, edits, or sends a draft back.
After hours

Results keep coming in.

It tracks how the launch performs overnight and has a short read-out and a suggested next test ready for the morning.

Each step can be configured around how your team actually works.

Map out your marketing week with us Call 888-421-5550

Your team sets the boundaries

The AI Marketing Coordinator starts with supervised work. Autonomy is something your team grants, one proven routine at a time — never something it takes.

How responsibility can grow

Illustrative · pace set by your team

Your team decides

Four controls, set by you and changeable at any time.

What it may access

Which brand guides, approved facts, past campaigns, and analytics it can see.
What it may prepare

Which channels, formats, and audiences it drafts for.
Who approves its work

Which marketer signs off on each kind of draft before anything goes out.
Which steps it may take

Which proven routine steps, if any, it can complete on its own.

Want to talk through access and approvals?

We'll walk your marketing leads through what the coordinator would see, what it would prepare, and who signs off — before anything is switched on.

Ask about boundaries Call 888-421-5550

Configured, not generic

Built from your brand, not a generic writing tool

Generic AI writing produces generic marketing: the same phrases, the same structure, facts nobody checked. What makes a coordinator useful is context — your positioning, your customers, your approved proof points, and a clear line for what needs a person.

BASG configures the role from your brand guide, approved messaging, and the campaigns your team considers its best work, then refines it with your feedback. When a marketer rewrites a headline or corrects a tone, that guidance can be incorporated going forward.

Generic AI writing tool

AI Marketing Coordinator

Writes in a generic voice

Writes from your brand guide and past work
States facts it can't back up

Uses your approved facts and flags anything unsourced
Produces the same copy everyone else gets

Starts from your positioning and your customers
Hands you text and stops

Keeps the campaign moving from brief to launch to results
Forgets your edits by the next prompt

Incorporates your team's feedback going forward